Designed and delivered in partnership with Riversimple, Swansea University and the University of Exeter, the Circular Revolution is the first business-led hub in the UK focussed on circular thinking. The £2.3m operation is part-funded by the European Regional Development Fund through the Welsh Government who are contributing over £1.5m.

The Circular Revolution will be run from a dedicated centre in Riversimple’s HQ in Llandrindod Wells and will deliver two programmes of activity. The first is an outreach programme for business in West Wales and the Valleys who are keen to engage with more sustainable products, services and business models. Swansea University and the University of Exeter will be supporting companies in discovering the latest practices and exploring how to embed circular principles into their business. The second programme of activity is pioneering research and innovation aimed at tackling the specific challenges businesses face in adopting a sale of service circular model. 6 Pilot projects will focus on developing procurement, computation systems, and legal frameworks.

If you are interested in finding more out how you can engage with us about integrating sustainability and Circular Economy strategies into your business, please get in touch using this survey below: