Max Green is a Circular Economy Research and Innovation Fellow at Swansea University. Part of the Circular Revolution business outreach team, he works to engage with businesses in West Wales and the Valleys and assist them in practically embedding circularity within their own products/services, processes and business models. Originally a Chemical and Bioprocess Engineering graduate from Swansea University, Max read for a MSc in Process Business Management at Warwick University where he was subsequently awarded the Chancellor’s International Scholarship for doctoral research. During this time, he investigated the use of performance-contracting mechanisms to increase market uptake of stationary hydrogen fuel cells, published internationally on the topic of servitization, and worked with Innovate UK to develop a tool which allows companies to explore their potential for business model innovation.