Dr Merryn Haines-Gadd is Research Fellow at the University of Exeter within the Exeter Centre for Circular Economy (ECCE)and responsible for business engagement activities for Circular Revolution. Adesigner by background, she is experienced in managing and delivering research related to circular design,environmental assessments, circular business modelling and self-healing materials. She has primarily has engaged in industry-led academic projects and enjoys the process helping companies understand how to make their products and services more sustainable and circular.