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Outreach Case Study – Bluestone Resorts Roland August 2, 2023
Outreach Case Study – Bluestone Resorts
Bluestone Resorts Ltd

Bluestone is a luxury short break destination in Pembrokeshire, West Wales set in 500 acres of spectacular countryside. It has 344 luxury lodges, cottages and studio apartments, with a further 80 eco-lodges under construction.

At a glance


  • High volume of white goods/ electrical waste stream Geographical location making repair inaccessible
  • Lack of time and resources


  • Feasibility check of appliance-as-a-service model & identification of industrial partners
  • Increased understanding of circular procurement criteria.


White goods used in the parks self-catering accomodation were identified as a problematic waste stream. In line with their commitment to sustainability, Bluestone was seeking a circular economy solution to enable product life-extension and reduce operational burden.


  • Circular Revolution identified procurement on sale-of-service basis to access higher quality, durable appliances without the associated capital expenditure as a possible solution.
  • Conducted literature review and market research to establish the feasibility of procuring white qoods on a sale-of-service basis.
  • Liaised with industry and academic network and identified potential suppliers and industrial partners for collaboration.
  • Developed a feasibility pilot implementation framework together with wider circular economy assessment criteria for suppliers.


Circular Economy Procurement Strategy
A pilot framework for alternate procurement strategy of appliance-as-a-service was developed and relevant industry partnerships were made for its implementation.

“Working with the CR team has been great. The analysis of our business, the scoping of the market and the contacts they have provided have really helped the wider business understand more about the circular economy – further pushing the agenda on this. The research has given us greater confidence and insight and will be a catalyst as we go forwards on our CE journey.”
Marten Lewis
Director of Sustainability, Bluestone

Bluestone Park