EEESafe is developing an online platform for registering white goods and creating a sustainable network of repair centres to lead community development.
At a glance
- Lack of behavioural data/insights.
- No template for consumer research
- Large variety of stakeholders.
- Identified ‘behavioural archetype’ groups for targeted intervention strategies.
- Adapted academic frameworks to create a bespoke template for future analysis.
EEESafe needed support with behavioural analysis to understand the barriers and drivers of different stakeholders engaging with their service, in order to help drive sign-ups onto their platform.
- Conducted a stakeholder mapping exercise to understand key stakeholders for the new appliance registry.
- Using the COM-B model of behavioural change, analysed capabilities, opportunities, motivations required of the key stakeholders engaging with the platform to establish intervention strategies.
- Identified consumer-focussed research areas and methods to capture data effectively to provide maximum benefits to users.
Gained better understanding of target behaviours and interventions needed for each stakeholder group.
Developed a plan of action and strategy to make targeted, effective interventions for engagement with users of each behavioural archetype.
“Circular Revolution’s support in forming the COM-B analysis of our stakeholder model helped us in pursuing talks with the Welsh Govt. and in the soft launch of the platform.”